Start with a new pair of dry Nudie Jeans and wear them everyday until 1st of March 2010. Sign up, take and upload photos continually showing how your jeans are getting worn in.

A winner will be chosen from each participating country to receive 500 euros worth of Nudie Jeans products.

To participate you need to install Flash Player 10 or later and have JavaScript turned on. You can find Flash Player here: http://www.adobe.com/go/getflashplayer

Watch the video on YouTube.