Category: The World of Nudie Jeans

You can't talk about the Swedish music scene without mentioning Joachim Nordwall aka The Idealist or one of his projects. He is the founder of iDEAL Recordings and the co-founder of legendary Swedish experimental label Börft Records.

When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has led to creating a blue universe.

The Nudie Jeans ‘Curated By‘ series continues with a selection of gems from Fine Little Day.

The concept is simple — we invite guests to curate a playlist, these are people that we like and admire, and it is launched exclusively by Nudie Jeans.