PTY circularity 1

We are proud to have achieved full denim circularity in the Australian market in 2023. Working with Waverley Mills in Tasmania, we transformed unusable jeans and mulesing free, locally sourced virgin wool into cozy blankets.


Utilizing the left-over denim from the blankets, we managed to collaborate with Kandui Industries to transform the left-over denim and construction waste into beautiful tiles used in our most recent shop.

Another collaboration was formed with River Rugs from Perth who are also using any unusable jeans that didn't have the ability to be resold into hand-made rugs used in our changerooms but also available for customers to purchase.

These projects allow us to continue the circular journey and create useful and amazing products in the process fulfilling our company strategy to "Create Tomorrow's Vintage".

The number of post-consumer jeans used in the project:
Rag rugs: 1900 pairs
Ture Blanket: 1400 pairs
Tile: 200 pairs

A few words on leather

Throughout Nudie Jeans’ history, we’ve chosen to work with leather because just like denim, it’s a material that becomes more beautiful with time. However, the leather industry presents many challenges. Read more about our strict sourcing policy.