LOCAL HEROES: De Rode Winkel, Utrecht

De Rode Winkel started out back in 1837, and today this family-owned business is one of Europe's bigger players within denim retail. The company is run by the sixth generation of the Broekman family. With a high level of knowledge and hospitality, they keep serving the people of Utrecht in the quest to find the perfect pair of jeans.

You'll find De Rode Winkel at Lange Elisabethstraat 9-13 in Utrecht.

About Local Heroes

We work with some of the best independent retailers across the globe. They are an amazing assortment with a wide range of concepts and characteristics. Some have been around for a long time, and others are the next generation. The one thing they all have in common is Nudie Jeans. In one way or another, they have all helped build this brand, so we wanted to highlight them, and there is no better time than now.