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What the FAQ — Who makes and repairs our Re-use jeans?

Welcome to What the FAQ presented by Nudie Jeans:

When we started our Re-use program, it was a huge milestone for us. Then we wanted to be able to offer a Re-use selection online so that our most sustainable product would be on offer to the rest of the world and not only in Nudie Jeans Repair Shops.

Now, who repairs and fixes up all those Re-used jeans you see dropping on nudiejeans.com? Anna is here today to fill you in.

Oh, and here is the film Anna is referring to in the video, feel free to take a moment to watch this too.

About What the FAQ

What the FAQ is dedicated to answering some of the most frequently asked questions we receive here at Nudie Jeans. Whether it concerns our sustainability work, product info or general denim advice, our experts and colleagues stand ready to enlighten the Nudie Jeans community.

See more What the FAQ on the Nudie Jeans YouTube channel.

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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares.

Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.