Introducing: Tomorrow's tracks

Some of the best shows don’t happen in arenas. And mindblowing moments shouldn’t only live in your feed. They happen in small rooms. Too close. Too loud. The kind you remember because you were there early.

That’s what we’ve always been drawn to. It’s also where we found common ground with Veeps.

They come from live music. We create spaces for it. Putting that together just made sense.

Tomorrow’s Tracks is a live series by Nudie Jeans, Veeps and friends. Unsigned and established artists, same floor. No hierarchy.

It happens in the room, but doesn’t stay there.

We’re not looking for perfect. We’re creating space for what’s next.

Because tomorrow starts in rooms like these.

This is an announcement!!!

We’re starting in London on May 21st.

For the first edition of Tomorrow’s Tracks, we’re taking over our Soho store together with our friends at Goldmine Magazine. Artists at different stages, sharing the same floor for one night only.

Explosive live force Bad Nerves will headline the alongside two unsigned acts we couldn't say no to. Let us introduce you to May The Muse and Dear Boy and the Noise.