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Selvage denim and jeans from Nudie Jeans

Flare Glenn - Out of the mist into the light

Flare Glenn

The 2001 original fit is back!
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Flare Glenn - Out of the mist into the light

Flare Glenn

The 2001 original fit is back!
Read More

Gravity Selvage

Guide to black denim

Jeff Olsson x Nudie Jeans

Gravity Selvage

Guide to black denim

Jeff Olsson x Nudie Jeans

Gravity Selvage

Guide to black denim

Jeff Olsson x Nudie Jeans

News, New Jeans, New Selvage, New Washes, New Jackets, New Shirts

Create tomorrow's vintage

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News, New Jeans, New Selvage, New Washes, New Jackets, New Shirts

Create tomorrow's vintage

Shop Men
Shop Women

The Naked Truth About Nudie Jeans - Our Sustainability Work

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The Naked Truth About Nudie Jeans - Our Sustainability Work

The Naked Truth About Nudie Jeans - Our Sustainability Work

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We started this journey in the small city of Gothenburg back in 2001. Our Swedish roots remind us every day to be good to the Earth and to each other. It's not just about organic cotton and transparent processes; it's about building a community that cares.

So here's the deal: every pair of jeans we make is designed to be your 'forever jeans.' They're the kind you'll want to repair, not replace. The kind you'll hand down to your kids, who'll hand them down to theirs. We're not just making clothes; we're creating future classics. Clothes that become vintage, instead of garbage.