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Category: Denimopedia

All Brick & Mortar Denimopedia Drops Sustainability Work The World of Nudie Jeans

User Stories: Peter

Category: Denimopedia

User Stories: Kent Norberg

Category: Denimopedia

Selvage: keeps denim history from unraveling

Category: Denimopedia

User Stories: Alfred

Category: Denimopedia

User Stories: Melker

Category: Denimopedia

User Stories: Tobbe

Category: Denimopedia

Chain Stitching Unraveled

Category: Denimopedia

Sanford’s war on shrinkage

Category: Denimopedia

User Story: Lars Hjortkær

Category: Denimopedia

What is selvage (or selvedge) denim?

The pinnacle of denim engineering.

Category: Denimopedia

User story: Mawejje

Category: Denimopedia

Denimopedia – Honeycombs

Category: Denimopedia

Nudie Jeans and the History of Woad/Guado

Category: Denimopedia

Selvage Lab – recreating history

Category: Denimopedia

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Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus. From day one, founders Maria Erixon Levin and Joakim Levin built Nudie Jeans on strong values, with sustainability and human rights at the core. Beyond fair wages, organic cotton, and transparency, they wanted to create a community that cares.

Nudie Jeans began repairing jeans as early as 2007 because each pair is meant to be “forever jeans”—the kind you repair, not replace. Today, Nudie Jeans Repair Shops are places to get your jeans fixed (for free), resold, or donated to Nudie Jeans’ recycling program—all to create vintage, not garbage.