User Stories: Kent Norberg

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Since 1983 he’s been a member of legendary Swedish rockers Sator, and his still deep in the rock game. Kent Norberg and his bandmates are still touring, only not as much as back in the day. A while back he visited us at the office and brought a pair of Slim Jims that’s done over 100 gigs, but still, look fresh.

– There might not be a lot of wear and tear, but they are way more shiny and leather-like, which I love. There are some honeycombs developing and the pockets are starting to fray. But I’ll keep wearing these for another 100 gigs and hopefully, you can do a feature on them again. My bandmates tell me I transpire like a fish. I’ve done many gigs with my leather jacket on, and I hardly ever break a sweat. These jeans have been on the road for sure. From Svalbard in the north of Norway, down to Italy, by way of Holland, Belgium, Germany, and all the other Nordic countries.

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New Slim Fit Solid Ollie
Solid Ollie

BIG NEWS! Solid Ollie is our modern take on slim—straight leg, plenty of room, but keeps it slim where it matters.



Red or green cast
Red or green cast

A denim cast refers to the tone of the indigo shade in a particular denim. It’s the color you see in both dry denim and how it changes after wear and washing.

Deadstock
Deadstock

Revived from the past, these jeans are crafted from deadstock fabrics. Each pair is a patchwork of history, reinvented to create a modern fit with a vintage soul.