Skip to main content
Life Hack Wear Black. Dress like you have your life together, even if you don't.

What’s so special about black denim? Everything. It hides sins, spills, and bad decisions. It fades like your optimism—gracefully, from deep black to a weathered grey. And yet, it never quits. Black jeans are the backbone of every wardrobe, the uniform of the effortlessly put-together (even when life is falling apart).

Shop men
Shop women
Life Hack Wear Black. Dress like you have your life together, even if you don't.

What’s so special about black denim? Everything. It hides sins, spills, and bad decisions. It fades like your optimism—gracefully, from deep black to a weathered grey. And yet, it never quits. Black jeans are the backbone of every wardrobe, the uniform of the effortlessly put-together (even when life is falling apart).

Shop men
Shop women
Life Hack Wear Black
Life Hack Wear Black
Life Hack Wear Black. Clothes that become more beautiful the more you wear them, the more you repair them.
Life Hack Wear Black. Clothes that become more beautiful the more you wear them, the more you repair them.
More from Denimopedia
Slim Jim and Conny is back
Jim and Conny

Jim & Conny. That was us then. Still is today. 2001 Original fit.

Streaky Denim
A masterful craftsmanship: Streaky Denim

When the slubbiness of the warp is prominent and the weaving density is favorable, it results in a vertical streakiness we refer to as "streaky denim."

A guide to broken twill denim

The key feature that sets broken twill denim apart is its unique tactile quality—its sturdy softness. This is achieved by modifying the twill weave, breaking the diagonal direction to create a tiny zig-zag pattern.

All categories