The concept is simple — we invite guests to curate a playlist, these are people that we like and admire, and it is launched exclusively by Nudie Jeans.

When we started our Re-use program, it was a huge milestone for us. Then we wanted to be able to offer a Re-use selection online so that our most sustainable product would be on offer to the rest of the world and not only in Nudie Jeans Repair Shops.

Ever wondered how and when to wash your dry denim? The question has plagued the denim world since the dawn of yarn, and every pair of dry jeans sold triggers questions about what way is the right way to go about this.