We are proud to have achieved full denim circularity in the Australian market in 2023. Working with Waverley Mills in Tasmania, we transformed unusable jeans and mulesing free, locally sourced virgin wool into cozy blankets. Utilizing the left-over denim from the blankets, we managed to collaborate with Kandui Industries to transform the left-over denim and construction waste into beautiful tiles used in our most recent shop. Another collaboration was formed with River Rugs from Perth who are also using any unusable jeans that didn't have the ability to be resold into hand-made rugs used in our changerooms but also available for customers to purchase. These projects allow us to continue the circular journey and create useful and amazing products in the process fulfilling our company strategy to "Create Tomorrow's Vintage". The number of post-consumer jeans used in the project: Rag rugs: 1900 pairs Ture Blanket: 1400 pairs Tile: 200 pairs
We are thrilled to unveil our latest venture – a denim repair kiosk nestled in the bustling heart of Hamburg. This endeavor is not just about selling jeans; it's a bold statement of our unwavering dedication to sustainability, repair, and fostering a community that cares deeply about the planet.
We have taken on the challenge to decrease our emissions in line with what is required by scientific consensus to stay within the 1.5° C warming pathway. To reach our targets we need to find ways to decouple economic growth and resource use. It’s not an easy task but we are building the way forward. We have committed to reducing our absolute greenhouse gas emissions in: Scope 1 and 2 by 51% by 2030 from a 2018 base year. Scope 3 by 51% by 2030 from a 2018 base year. (excluding emissions from the “user-phase” emission category.) We map all Nudie Jeans emissions on a yearly basis, following the Greenhouse Gas protocol methodology. Our long-term supplier relations have enabled us to collect a high share of primary data from our supply chain, we collect transport data from our carriers and we collect data from all of our stores and offices globally. This gives us a good understating of our real emission impact, we know where we need to focus our time and efforts to see changes moving forward. The Climate Action Plan created in 2022 clearly showcases what we need to do to reach our targets.
Sustainability Report Every year we summarise our efforts in a yearly report. It contains information on materials, production, products, and Nudie Jeans as a workplace. It comes with funny charts and numbers. Read Sustainability Report Reports & Policies Explore the ethics and sustainability efforts at Nudie Jeans. Click on any of the following to read more. Social Report Brand Performance Report GOTS Scope Certificate Responsible Business Conduct Nudie Jeans Material Tool Code of Conduct Chemical Policy Human Rights policy and anti slavery statement Animal Welfare Policy Climate Policy Living Wage Policy Sourcing Strategy STICA Progress report 2024
Find these one-of-a-kind jeans in one of our Nudie Jeans Repair Shops or Repair Partners that offer Re-use jeans.
When and how often you wash your dry jeans will influence how they age. We're here to guide you through the two divergent paths passionately debated at Nudie Jeans—almost like it’s politics. Yes, at Nudie Jeans, we don't all agree on the right approach. Ultimately, it's a matter of personal preference—and isn't that a beautiful thing. To Wash The clean and convenient path where washing is a natural part of wearing dry denim, ironically dubbed the “dad wash” by not washing. However, this path has its extremes too, such as washing directly and very frequently. Regardless of whether this path is taken to the extreme, it relies on three main aspects: Firstly, the gradual removal of starch softens the jeans, reducing sharp creases. Secondly, washing results in slight rearrangements of the yarns, leading to a more textural aging trajectory. Thirdly, frequent washing allows for a more uniform removal of dye, creating a bluer (or greyer) denim. These aspects are key to the Wash Movement, aiming to emphasize denim characteristics while giving jeans a softly washed-out look often inspired by vintage jeans from the '50s and onward when jeans had become a staple garment for everyday use. Drawbacks of refraining from washing Depending on the stiffness of the denim, continued bending at creases can lead to yarn breakage. Extensive wearing without washing accumulates fatty oils and can reduce yarn and fabric durability.
This report provides a straightforward look at how we handle materials, production, and our products, as well as what it's like to work at Nudie Jeans. Want to see more detailed numbers and charts? – Check out the complete 100+ page report.
These exceptional qualities pay homage to the expertise of Japanese denim artisans, who possess a deep understanding of both the old and the new. Designed for the present while undoubtedly destined to become tomorrow's vintage.
Every pair of Nudie Jeans comes with a promise of free repairs. And that promise is forever, no matter when, where, or how you got them. Buying a pair of premium jeans is an investment, and since we provide the jeans, it’s only right we take care of the repairs. We make your Nudie Jeans with high-quality denim because you should wear them a lot. And when you do, you are rewarded. But at some point, however, your favorite pair of jeans will break. When that happens, you wash your jeans and head on over to your local Repair Shop, and they patch, repair, and make sure you get to enjoy your favorite jeans for longer. Offering free repairs is, of course, a great service, but it also enables us to take care of the jeans people are about to throw away. We either recycle and use them for patching material or sell them second-hand in our Re-use program.
Hickory stripe denim, characterized by its indigo and white striped pattern, stands as one of America's iconic workwear fabrics. It's closely associated with vintage railroad, carpenter, and painter garments, with its origins dating back to the "Old West" era (approximately 1865–1920). Although the precise history of hickory stripe denim remains somewhat elusive, it's believed to have evolved from the use of blue and white striped upholstery fabrics for railroad uniforms. Its practical striped design served to conceal dust and stains, while its aesthetic appeal played a significant role in establishing it as quintessential American workwear, particularly peaking in popularity during the early to mid-20th century.
Recent Nudie Jeans Repair Partner in their Paris location is a natural extension of WeDressFair's already strong concept. “FAST IS PAST” Here, you'll discover eco-responsible and ethical clothing crafted from organic, natural, or recycled materials, produced in France, Europe, or certified factories. WeDressFair stands as a dedicated boutique offering genuinely responsible and ethical fashion brands for men, women, and children of diverse styles and ages. Meticulously identifying, analyzing, and validating outstanding brands based on precise societal and environmental criteria, ensures a more conscientious approach to consumption for everyone. Their mission involves combating fast fashion, greenwashing, and the superficial "green" capsule collections of certain brands, aiming to spotlight those truly excelling in sustainable practices and deserving of greater visibility.
We're excited to share our recent endeavor—a pop-up repair station right in the heart of Stockholm. For four weeks, we occupied one of the largest storefront windows in Sweden and managed to repair not "a few", not "many" but A LOT of broken-in Nudie jeans. Our goal is simple: to emphasize the importance of giving your favorite jeans a longer life. It's not just about repairing jeans; it's about encouraging a shift towards a mindful approach to consumption, valuing longevity and re-useability over potential disposability. Join us in redefining the way we think about denim and consumption. Let's make every stitch count!
It is officially official that Pop and Shoes is now a Nudie Jeans Repair Partner. Pop and Shoes opened its doors in February 2010. The sibling team of Nathalie and Frank, both Lyon natives, sought to provide a unique experience for the people of Lyon. They established a beautiful location with inspiring interiors, showcasing its own fashion trends, shoes, lifestyle objects, and music. In 2020, Pop and Shoes became our first Repair Partner in France, proudly offering Nudie Jeans' service and repair craftsmanship to their customers. We are thrilled to officially welcome them on board as part of the journey of repairing forever.
We are reintroducing the Flare Glenn fit. Born in 2001, Glenn is one of the very first designs created by Maria Levin for Nudie Jeans. Back then, it was a progressive fit that became an icon, instrumental in creating the unique Nudie Jeans aesthetic.