We just added a new Repair Partner: Res Res, Copenhagen

Our Repair Partners are a vital part of our quest to offer free repair forever.

Curated By Höga Nord
Curated By Höga Nord
Curated By Höga Nord

Höga Nord Rekords is driven by passion, and that shines throughout each element of the Gothenburg-based record label.

Home of Blues Support your local hero
Home of Blues Support your local hero
LOCAL HEROES: Home of Blues, Karlsruhe

His journeys took him all over Germany, until one day in 2019, he realized his dream and opened up Home of Blues in Durlach, Karlsruhe. Daniel's lifelong love for music, skateboarding, and denim lead him to discover Nudie Jeans early on.

Curated By – The Idealist
Curated By – The Idealist
Curated By The Idealist

You can't talk about the Swedish music scene without mentioning Joachim Nordwall aka The Idealist or one of his projects. He is the founder of iDEAL Recordings and the co-founder of legendary Swedish experimental label Börft Records.

The Naked Truth About – Johan Åberg
The Naked Truth About – Johan Åberg

When Johan Åberg found the indigo molecule, he fell in love with it. His passion for this organic dye compound has led to creating a blue universe.

2020 Nudie JeansSustainability Report
Our Vision: To Become the World's Most Sustainable Denim Company

Read more about how we go about becoming the world's most sustainable denim company.

What the FAQ - Who makes the music for your videos?
What the FAQ – Who makes the music for your videos?

Each time we post a new film production featuring music, we get bombarded with track ID requests. So Kaine, our Community guy here at HQ, lets the cat out of the bag.

Bangkok: New Repair Partner

Bangkok called and we answered. Head down to Central Plaza Ladprao, 2nd floor to get your Nudie Jeans repaired for free.

Fashion Revolution Week — 2021

In 2020, we were listed as the only brand with complete transparency in the report; Out of sight: A call for transparency, from field to fabric by Fashion Revolution. To be able to make real improvements at the factory level, supply chain transparency is key.

How to repair
How to repair your jeans using a Nudie Jeans repair kit.

It is true that every pair of Nudie Jeans comes with a promise of free repairs forever. No matter where or when you bought them. 

Summer 21 Rack
Summer 21 Rack
Behind the Nudie Jeans Summer 2021 Collection.

The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This industrial town’s roughness is always present; every collection is an homage to our hometown, and there’s almost certainly always a nod toward popular culture.