The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This industrial town’s roughness is always present; every collection is an homage to our hometown, and there’s almost certainly always a nod toward popular culture.

It's no secret we have a strong connection to music and its subcultures, but who are our favorite artists? Kaine, the trusty Community Coordinator, has a go at this one for all you music heads out there.

We just released a bunch of new Re-use jeans on nudiejeans.com. Again, we asked our colleagues to do some closet excavation and find something special for this drop. And as usual, we struck denim gold.

Today Kaine navigates his way through Google search results for this truly relevant question - "Why are most jeans blue". But do we find the answer to the blue denim question for you?

Allow Anna from our Customer Care team to break down some of the reasons why you might be investing in a new pair of selvage denim in the not-too-distant future.

We are proud of our sustainability achievements over the years. Still, we did not get here without doing the leg work, putting in the time, and investing in resources to grow in this capacity. Kevin, from CSR, tackles a big question in 48 seconds.