It all starts with a pair of drys

For some people, breaking in jeans is a sport. And for all of us, it’s definitely a challenge.

Breaking in a pair of dry jeans is a journey lasting six months. The outcome depends on how you travel. Sitting around in the office won’t grace the denim as much as if used while repairing motorcycles. Regardless of your lifestyle, your jeans become a log of the months gone by – you might even end up with a few amusing anecdotes referring to different stains, abrasions, or scrapings. When you’ve come this far, you and your new stiff drys will have gone from being separate entities to a unity – a second skin.

All Nudie Jeans denim is made with 100% organic cotton.

The decision to use organically grown and harvested cotton is obvious. If there is a method to make the land where the cotton is grown and harvested stronger and more sustainable, and make our product more sustainable, there is no other option. We keep striving towards presenting an entire collection made from organic cotton.

Growing cotton the conventional way is a chemical intense process. These chemicals can pollute both the soil and the water. Organic cotton is grown without any artificial fertilizers, pesticides or genetically modified cotton.

Every pair of Nudie Jeans comes with a promise of free repairs

The idea behind the Nudie Jeans Repair Shops is that our jeans can be repaired, resold as second-hand or even donated to the Nudie Jeans recycling program at the self-same store from which they were bought.

Our ambition is to create a jeans-over-the-counter type culture – in the same way as buying cheese, fish and meat at the market – in which vendors use their expertise to pinpoint the customer’s needs and provide a perfectly tailored solution.