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Life Hack Wear Black. Dress like you have your life together, even if you don't.

What’s so special about black denim? Everything. It hides sins, spills, and bad decisions. It fades like your optimism—gracefully, from deep black to a weathered grey. And yet, it never quits. Black jeans are the backbone of every wardrobe, the uniform of the effortlessly put-together (even when life is falling apart).

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Life Hack Wear Black. Dress like you have your life together, even if you don't.

What’s so special about black denim? Everything. It hides sins, spills, and bad decisions. It fades like your optimism—gracefully, from deep black to a weathered grey. And yet, it never quits. Black jeans are the backbone of every wardrobe, the uniform of the effortlessly put-together (even when life is falling apart).

Shop men
Shop women
Life Hack Wear Black
Life Hack Wear Black
Life Hack Wear Black. Clothes that become more beautiful the more you wear them, the more you repair them.
Life Hack Wear Black. Clothes that become more beautiful the more you wear them, the more you repair them.
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A guide to broken twill denim

The key feature that sets broken twill denim apart is its unique tactile quality—its sturdy softness. This is achieved by modifying the twill weave, breaking the diagonal direction to create a tiny zig-zag pattern.

New Fit Loud Larry
Loud Larry

Our boldest and widest straight-fit jean. With a high waist and wide straight leg, Larry delivers a roomy silhouette that balances modernity with vintage denim heritage. Made with rigid denim.

Why Japanese Denim?

The short answer: without it, Nudie Jeans wouldn’t exist.

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