The Naked Truth About — Joel Albertsson

Meet our friend [Joel](https://www.instagram.com/joelkosmostattoo/). When Joel was a kid, he either wanted to become a pirate or — a tattoo artist. The latter seemed easier and today he works in his own tattoo studio in Gothenburg.

We paid a visit to Joel’s studio [Kosmos Tattoo](https://www.instagram.com/kosmostattoo/) and caught him in action together with his now well-worn Nudie Jeans selvage apron. When we were done at the studio we took the opportunity to follow Joel to his countryside home, where he gave us a tour of his dream project, a project that is to help him with his pursuit of a more sustainable lifestyle.

Nudie Jeans presents The Naked Truth About [Joel Albertsson](https://www.youtube.com/watch?v=4k7e_Te7-G4) — Gothenburg, Sweden.