Regardless of whether you dabble in rock and or roll, dark denim is the weapon of choice for any discerning bottom half. An iconic silhouette that just works – in all walks of life.

Life hack: wear black.

We love how black denim fades. 
The journey of the true black toward a neutral, almost chinese silvery grey is slow but rewarding. A gradient shift, seamlessly merging one shade of black into the next.