Ever since we started, we've loved the idea that your drys, sooner or later, start reflecting what you've been through together. There's soul, and great stories, buried deep in those twill lines.

What's even greater is the people who share their stories with us, and those who donate their jeans to our Re-use program. How you break in denim and when to wash is a matter of personal preference. It's your journey, and ultimately up to you to decide how far you want to take it.

"People in their 20s have this romantic view of working at sea: freedom and living outside of the normalcy of society. You know, traveling the world, one port to another, get a few tattoos, and then go back home and tell your grandkids about it. It's a great book, but in reality, it's a different story."

"We genuinely love the Re-use program. And when Josefin told us she was about to put her beloved Grim Tims back into the program, we knew that we had to do a feature. So, meet Josefin: badass drummer, lover of all things rock n roll and denim, and she’s also operating the front desk at Nudie Jeans HQ in Gothenburg."

"Also, I can't remember whether they're washed two or three times. Maybe I'm not such a denim head after all… But all repairs are done by me. Will that restore some credibility?"

"They look stunning now, but I really wore them and didn't spare them anything. I wore them all the time: during pregnancy and parental leave, while gardening; they've been through a lot."

How you break in denim and when to wash is a matter of personal preference. It's your journey, and ultimately up to you to decide how far you want to take it. And as long as you are doing it, we want to hear your story.