To claim that we love selvage denim would be quite an understatement. Calling it love wouldn't be fair because it's too important for us to call it just that.

Wide Heidi is the opposite of the last twenty years - low, wide and swaying!

The collaboration between Nudie Jeans and Jeff Olsson isn't just about merging fashion with art; it's about intertwining two worlds that share a love for the mystique, the mythical, and the melancholic.