In this episode of What the FAQ, we tackle one of the most peculiar questions we have had sent in to date ­– “will vinegar stop my jeans from fading?”

Since 2018, Nudie Jeans has mapped all emissions in all three scopes following the Greenhouse Gas Protocol. It covers everything from stores, offices, company cars, and emissions in production, including transport and the user phase.

Ounces here and Oz's there, so what is all this talk about denim and imperial units? In this episode of What the FAQ, we're looking into what is so interesting about heavy denim and what it might bring to the table for you.

Jeans come in all kinds of blue. Along the way, jeans are treated and processed in all sorts of ways. Join us as Kevin explains the magic and the techniques behind a pair of pre-washed jeans.

About a year ago, we reported on our biggest recycling project to date. The pilot, which started back in 2020, has now come to an end, and we are really proud to deliver the results. The SwithMed program is an EU-funded project in which we've collaborated with UNIDO (United Nations Industrial Development Organization) to decrease environmental footprints within our production process at two of our productions facilities in Tunisia. This is, of course, a way for us to increase sustainability within our supply chain. But also make better use of production seconds. A study conducted by UNIDO found that Tunisia's clothing industry generates over 31,000 tons of pre-consumer textile waste each year. And approximately 50% is cotton waste. Two of our production facilities in Tunisia are responsible for more than half of our production value. With that in mind, we saw great potential to investigate the possibility of turning production seconds into denim for new jeans in these production facilities. Production seconds are the garments that don't meet quality standards. The post-production treatment may be faulty, stitching may not be quite right, the cutting is a bit off. Some of these garments can be sold, but many go to waste. So, in a push to further our sustainability work within our supply chain and close loops, we were able to turn 6,530 pairs of production seconds were into 16,000 new pairs of jeans with a composition of 20% of recycled cotton. When pre-consumer textile waste is recycled, the waste is transported from Tunisia to either Europe or Asia. Not only does this increase co2-emissions, but it also causes up to two-thirds of the total cost of recycled denim. In this project, the entire recycling and remanufacturing process took place within a 180-kilometer radius, reducing both cost and the carbon footprint.

This drop is an homage to our standard Dry Selvage denim – the 13.5 oz., mid-weight Japanese selvage from Kaihara Mills, Fukuyama, Hiroshima Prefecture, Japan. This denim is one of the reasons Nudie Jeans exists. It left us in awe back in 2001, and still to this day, we're stunned by how it ages. With the release of Gritty Jackson, and to celebrate the continued legacy of our standard selvage, we give you Re-use drop #15 – Kaihara edition.

In late 2019 a few of us from the Nudie Jeans Brand Marketing Team were in Los Angeles for the ComplexCon event held in Long Beach. While in LA, we had the opportunity to meet up with Peanut Butter Wolf, the founder of the legendary record label Stones Throw Records.

You might not always know what to get, but coming prepared is never a bad thing. Here’s a guide on how you buy the best pair of jeans you’ve ever had. And, what to think about when getting jeans. Hopefully, it’s a pair of Nudie Jeans denim.

All dry jeans bleed differently, but with a new pair, you can always expect a little. So, join Kaine as he gets into the nitty-gritty of how bleed in your jeans is, in fact, the only way to achieve those wicked fades.

So, does Nudie Jeans climate compensate for our emissions? H*ll yeah, we do, and a lot more than that. In this episode, Kevin takes moment to explain to what extent, we work with our climate compensation.

Blonde pinewood, muted colors, greenery, and big lighting fixtures create an intimate retail environment ready for digital reality in the newly updated Skånegatan Repair Shop. The Repair Shop is where our customers should be fully absorbed by the brand; how it feels, smells, and sounds. Our new retail concept puts you – the customer – front and center, regardless of how much social interaction you prefer. In this new digital reality, accessibility is way more important than "where" the transaction happens. The layout of the store becomes significant, and the unobstructed sight lines enable the staff to assemble online orders while catering to the needs of the customers in-store. With the added bookable fitting room feature, you get a chance to find that perfect pair of jeans at your own pace. When it comes to the free repairs forever, the Skånegatan Repair Shop, of course, offers that service and now has the capacity to handle even more.

If you follow us on Instagram, you might have noticed that we use terms such as whiskers, fades, honeycombs. Honeycombs is a word often associated with denim, but is there a logic to it? Do bees and jeans have anything in common at all?

A question thrown our way quite frequently is, "Why shouldn't I wash my jeans too often"? So what are the perks of letting your jeans stay unwashed, and what else can you do to freshen them up?

For the longest time, we have had requests for a wider, looser, straight legged fit and the result out of the Nudie Jeans design studio is Tuff Tony.